About Pottery As Art

In July of 2007, a new kind of shop opened its doors in Bonita Springs, Florida.  Roger Palmer & Seth Heyes, two young entrepreneurs collaborated their ideas, education, creativity and their experience in international wholesale and retail management to establish, “Pottery as Art”, a most unique shopping experience in landscape pottery and outdoor decor merchandise.

In the midst of economic turmoil the young men put their vision in place.  They traveled overseas, visited village potteries, and established business relationships with families and artisans.  Back in Bonita Springs they worked relentlessly to give “Pottery as Art” presence; hoping for a flame, the business only flickered.

Roger’s parents, successful entrepreneurs themselves, were advocates for the success of “Pottery as Art”.  They became consultants and a motivating driving force for the young men.

In 2010 Sam and Sandy Heyes, Seth’s parents, came on board to help the young men when they each added the responsibilities of marriage and family to their repertoire.

In 2012, the economy began to take a positive turn.  Not only did Roger & Seth finally see the flame burn steadily, but they saw their business begin to grow. 

Bookkeeping and inventory management became overwhelming.  Seth’s wife, April Heyes, with accounting and bookkeeping experience was perfect for the job. 

By Fall 2012, it became evident that “Pottery as Art” was in Bonita to stay. Luckily, it was right then when a customer declared, “What a wonderful place for a retirement job!” And so a customer service/design consultant associate came on board.

2014 was the year “Pottery as Art’s” flame began to shine. In 2013 Roger and Seth went out on a limb and took the risk of overextending themselves to order and purchase enormous amounts of inventory.


The cold northern winter of 2014, a rebounding economy and an acre of inventory were the perfect setting for a growing business. Thus, a strong need for advertising arose. Roger’s wife, Joanna’s friendly outgoing nature was a perfect match for the task.

In 2015, the “Pottery as Art” staff family grew by four more associates. Roger and Seth believed from beginning that a business is only as good as its staff. Therefore the Palmer and Heyes families have taken great care in hiring staff that is friendly, hardworking, knowledgeable, personable and a good fit.

Today, the “Pottery as Art’” flame burns strong. The acre setting of colors, shapes and soothing sounds is a regular destination for many permanent and seasonal residents as well as vacationers and visitors. It is the perfect place to shop for landscape pottery, fountains, home decor and unique gift items,

“Pottery as Art” is a member of the Bonita Springs Chamber of Commerce and participates many local events and fundraisers.